ABC's Good Morning America and New Valentine's Day Promo

This morning ABC's "Good Morning America" had a great segment on about exercise and the benefits of strength training.

Check it out HERE

I'll give you a brief run down, but watch the segment to get all the info.

- 30 million Americans are considered to have a normal body weight, but have high levels of body fat that are putting them at risk of heart disease, diabetes, and other diseases.

- Mayo Clinic study found that 20%-30% of Americans considered normal body weight are really obese when looking at their percent body fat.

- One girl lost 50 pounds by running 5-6x per week, and was at 140 pounds, but her body fat percentage was still in the obese range. She switched to strength training and is now down to 14% body fat well under the obese limit and looks much slimmer, despite the fact that she is now 20 pounds heavier. But, that is muscle weight not fat weight.

"Give Her a Gift From the Heart That Is Good For The Heart" - Valentine's Day Promo

- Defined Fitness has teamed up with Butz Flowers and Gifts to offer a special Valentine's Gift for your sweetheart.

- All Butz Flower orders over $25 will receive a Defined Fitness gift certificate good for: 4 Coaching Sessions, Functional Movement Screening, Individualized Program Design, 14-Days unlimited Group Personal Training Classes, 14-Days Unlimited facility access.

- So if your getting her flowers this Valentine's Day go to BUTZ and give her a gift from the heart that is good for her heart!

Live Fit,

Josh

www.defined-fitness.com

Functional Training Facilities are the Gyms of the Future

At Perform Better this past year the great strength coach Al Vermeil (he is the only strength coach in the world who has a championship ring from both the NFL and NBA, San Francisco 49ers and Chicago Bulls) said during his presentation, “Just because and exercise exists doesn’t mean you have to do it.” And that couldn’t stand truer for many of the common exercises you will find people doing upon walking into any “big box” traditional health club. Clubs that are filled with acres of weight machines are the equivalent of 8 tracks in the music industry. Not only are machines out of style they can also lead to and promote injuries.

The clubs of the 21^st Century are transforming their facilities into functional training facilities by removing the machines and cardio equipment and replacing them with functional training tools that help to improve our physiques and make our bodies more resilient. Walk into any of these facilities and you will find things like: medicine balls, free weights, stability balls, kettle bells, TRX’s, Valslides, and conditioning ropes and the members performing exercises you may never have seen before, but look fun!

If you’ve been working out or are just starting to workout take the 21^st Century approach and be amazed at the results you will find!

Get started today with a 21st Century Functional Fitness program that is designed specifically for you by calling to 724-698-7897 to get started with your 30-Day Trial Membership for only $39.

Or if you're looking for a little competition on your way to achieving your goal then our 2010 "Biggest Winner" Weight Loss Challenge is for you!

www.defined-fitness.com

2010 "Biggest Winner" Weight Loss Challenge

If you haven't registered for the "Biggest Winner" Weight Loss Challenge there is less than 2 weeks to do so! Each participant must be registered by February 3rd, 2010 and pay the $50 entrance fee.

The contest is open to members and nonmembers and will run from February 3rd until March 17th. On March 18th a "Biggest Winner" party will be held and the contestant who loses the highest percentage of body weight will win $250.

If you're ready to make 2010 the year you finally shed those extra pounds this is the perfect way to get started.

Call today 724-698-7897 to register and for full details. Space is limited!

www.defined-fitness.com

2010 "Biggest Winner" Weight Loss Challenge

Only 2 Weeks left to register for the "Biggest Winner" Weight Loss Challenge! Each participant must register by February 3rd, 2010 and pay a $50 entrance fee.

The contest is open to members and nonmembers and will run from February 3rd until March 17th. On March 18th a "Biggest Winner" party will be held and the contestant who loses the highest percentage of body weight will win $250.

If you're ready to make 2010 the year you finally shed those extra pounds this is the perfect way to get started.

Call today 724-698-7897 to register and for full details. Space is limited!

www.defined-fitness.com

Maybe It's Not A Lack Of Will Power After All

Recent studies have identified a hunger hormone called Ghrelin. This hormone is one of the substances secreted in the stomach that carries messages to the brain and digestive system. Its primary function is to tell the brain the body needs fed. Levels will spike before eating and decrease after food has been eaten. Without food consumption, levels remain elevated for extended periods of time, which increases the urge to eat. Skipping meals and not eating breakfast puts us at an elevated level and that promotes accumulations of lipids in the visceral fatty tissue, which is the most harmful. Visceral fatty tissue, also known as abdominal fat or organ fat, contributes to high blood pressure and type 2 diabetes. Also, fat that accumulates around the liver increases the risk of developing resistance to insulin.

Ghrelin served an important purpose. It was Mother Nature’s way of telling us to eat when food was only occasionally abundant so we could survive the next famine. Unfortunately, as our bodies have evolved and we now have access to an overabundance of food we have not escaped this trigger. Our bodies still attempt to fight its perceived life-threatening weight loss, which was helpful in days of feast or famine.

More research is being done on this hormone, but in the mean time, the best way to control this is to eat 5-6 small meals per day and always starting your day off with breakfast. This controls the levels of ghrelin and thus avoids triggering the binges of high-fat/high-carbohydrate foods. Keeping yourself moderately full and avoiding getting overly hungry should keep everything in check.

Tammy

www.defined-fitness.com

Speaking of Hormones

Wednesday, January 27th, 2010 Dr. Aldino Pierotti Medical Director of the Anti-Aging & Vitality Center of Pittsburgh will be at Defined Fitness to discuss Bio-Identical Hormone Therapy for Men and Women and ways to prevent and protect against cellular aging, disease, and the "Normal" affects of aging. This seminar is free to attend and open to the community. Space is limited so if interested please RSVP by calling 724-698-7897 by Tuesday at 8 p.m. For more on Dr. Pierotti and the Anti-Aging & Vitality Center click here.

Fitness For 2010

The bad news is another year is gone, the good news is its a new year and we will continue to learn from research and just plain old experience what works and what is most effective when it comes to exercise. In attending different conferences throughout the year I have learned so much information to help my clients and myself. What we do here is a lot different than any other facilities around the area and there are always new big club facilities going up all the time with shiny new machines that look so impressive when you walk in. These clubs do well despite them using the same techniques that worked well in the 90’s but have become outdated. Its discouraging to attend these workshops with what are arguably the best minds in the exercise industry and learn from them to come home and implement these techniques but still have people wasting time and money on old weight training techniques that don’t get you the results you are looking for.

I came into work this morning and turned on my computer to find on my homepage a video from the CBS morning show segment with Harry Smith and Adam Campbell from Men’s Health talking about Debunking Exercise Myths. Everything discussed was right on with what we believe here. Here is the link if you would like to watch:

cbsnews.com/video/watch/?id=6057353n&tag=related;photovideo

They discussed how crunches are not the best way to target abs that’s the 90’s, the plank works the entire core targeting abdominals more efficient and also works low back.

The point I was most excited about was reaffirming our position that they do not need the treadmill or elliptical anymore. Weight-training can equal the calorie burn of running a 6 minute mile pace! We can get you results even with using just your body weight and without you having to find time to fit in an extra hour to do your cardio. In one hour we have condensed the benefits of soft tissue work, weight training, caloric expenditure, and yoga.

For some reason people may believe this more readily since someone on TV is backing our programs up. Who knows, we actually may be leading Fitness into the 21^stCentury!

Tammy

Ready to make 2010 the year you change your body? Then stop doing the endless crunches and miles on the treadmill and get started with a program that will put you on the fast track to achieving your goals. Call 724-698-7897 today to start your 30-Day Trial Membership for only $39 or for details about our 2010 "Biggest Winner" Body Transformation Contest!!

Check us out on the web here.

Recovery & Regeneration Seminar

While the New Year is under way many people in the community have headed to area fitness centers with their new years resolutions of getting into shape and losing weight. In an effort to help the community Defined Fitness of New Castle is offering a free seminar to the public.

The topic of the seminar is Recovery and Regeneration. “This is an area that we’ve found to be very overlooked with regular gym goers,” says Josh Proch of Defined Fitness. “ As a result we decided that it would be a good idea to offer a seminar that will help people keep their joints and muscles healthy and prevent injuries,” added Proch.

The seminar will take place on Thursday, January 14^th at 7 p.m. at Defined Fitness located at 1429 New Butler Rd. New Castle PA 16101. There is no fee to attend. Anyone interested in attending should contact Defined Fitness at 724-698-7897 to reserve a spot.

www.defined-fitness.com

The bad news is another year is gone, the good news is its a new year and we will continue to learn from research and just plain old experience what works and what is most effective when it comes to exercise. In attending different conferences throughout the year I have learned so much information to help my clients and myself. What we do here is a lot different than any other facilities around the area and there are always new big club facilities going up all the time with shiny new machines that look so impressive when you walk in. These clubs do well despite them using the same techniques that worked well in the 90’s but have become outdated. Its discouraging to attend these workshops with what are arguably the best minds in the exercise industry and learn from them to come home and implement these techniques but still have people wasting time and money on old weight training techniques that don’t get you the results you are looking for.

I came into work this morning and turned on my computer to find on my homepage a video from the CBS morning show segment with Harry Smith and Adam Campbell from Men’s Health talking about Debunking Exercise Myths. Everything discussed was right on with what we believe here. Here is the link if you would like to watch:

cbsnews.com/video/watch/?id=6057353n&tag=related;photovideo

They discussed how crunches are not the best way to target abs that’s the 90’s, the plank works the entire core targeting abdominals more efficient and also works low back.

The point I was most excited about was reaffirming our position that they do not need the treadmill or elliptical anymore. Weight-training can equal the calorie burn of running a 6 minute mile pace! We can get you results even with using just your body weight and without you having to find time to fit in an extra hour to do your cardio. In one hour we have condensed the benefits of soft tissue work, weight training, caloric expenditure, and yoga.

For some reason people may believe this more readily since someone on TV is backing our programs up. Who knows, we actually may be leading Fitness into the 21^st Century!

Tammy

Ready to make 2010 the year you change your body? Then stop doing the endless crunches and miles on the treadmill and get started with a program that will put you on the fast track to achieving your goals. Call 724-698-7897 today to start your 30-Day Trial Membership for only $39 or for details about our 2010 "Biggest Winner" Body Transformation Contest!!

Check us out on the web here.