1. Apatrim - very new and being marketed as the diet pill that works 100% of the time in clinical studies. Problems: 1) They have not disclosed how large of a group was study. The only way to achieve 100% success is to study a very small group. And by studying a very small group you can never determine all of the outcomes of a product. 2) They have not listed where the study was published. This leads me to believe that it wasn't real research that would be accepted by the medical and pharmaceutical industry. 3) They do not list the active ingredient. By not listing what is in it you have no idea what you are putting into your body and/or are buying.
2. Coffeeberry - first their was Noni juice, then Acai berry, now we have Coffeeberry, and who knows what we will have next year. This new exotic juice claims to have 5x times the antioxidants per serving as a serving of blueberries, which it may. But, to get this juice can be rather pricey. Also, the claims about the locals in South America who are in their 70s and 80s who eat many of these berries each day as they harvest coffee and have endless energy and stamina from supposedly eating these berries I think has more to do with them being active rather than sedentary like many Americans of the same age.
3. Skinny Coffee - and while Coffeeberry is being pushed it only makes sense to have a coffee product designed to help you lose weight. This "all-natural" (loosely used term) claims to have a thermogenic agent in it as well as "all-natural" calorie-free sweeteners and creamer they have been designed by a doctor. How exactly do you design something and keep it natural? Anyhow when I ask them what was in their product and what the thermogenic agent was they would not answer. Hmm. By the way, all coffee has a small thermogenic effect from the caffeine, but it's not enough to make a significant difference.
4. Big Lips, Skinny Hips Lip Gloss - really? (FYI: It contains Hoodia to suppress your appetite, don't waste your money.)
5. Fast Acting Trigosamine - not a weight loss product, but a new joint health product. However, it's produce by the same company and doctors as Apatrim (see above). They use the exact same pitch as with their weight loss product and the research was done the same. See above for why this product is no good.
These are just a few that I've seen in the past month and I'm sure as you read this many more will be hitting the shelves as we approach the new year. Always remember that no matter what a product claims there is no replacement for proper nutrition and exercise. And yes that does involve sweating.
Live Fit,
Josh
Come out to the club tomorrow night (12/16/09) at 7 p.m. for our Recovery/Mobility Seminar. This seminar is free to all members and nonmembers as part of our 12 Days of Fitness and will cover techniques to help your body feel and move better with less joint stiffness. Hope to see you there!
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